Dear Anonymous Reader

A recent note from an Anonymous reader:

What exactly is the point of this post? Seems like this blog must be selling a service, but I don't even see a service being offered...
Is the point that some random person doesn't know the difference between leads? What are you going to do about it?
Maybe this is an autoblog designed to drive traffic, but you don't even have any ads....

Dear Anonymous Reader,

Thank you for taking the time to read Special Finance Leads. I appreciate the questions and felt that they warrant a response.

To the first question: What exactly is the point of this post? The post was originally designed to discuss things and people that I run into at different points of my daily life. I anticipated adding post more frequently but, as they normally do, things got a little busy. Sorry for not offering more post to read, I will try to cure that here shortly.

To the next question: Is the point that some random person doesn't know the difference between leads? A saying I once heard inspired the post, “A poor craftsman blames his tools.” The point of the saying as well as the post is that sometimes it is not the tool but it is the craftsman (or in this case craftswoman). When I talk to someone at a dealership that wants more leads, sure I can offer him or her more leads, I am not so inclined to provide them. I believe there is a more fundamental problem than the leads (the tool for selling cars). It is the equivalent of asking the doctor for the cheapest medicine he can provide without allowing him to diagnose your problem. As I would know it, prescription without diagnose is malpractice.

And the final question: What are you going to do about it? What I do about it is a great question too. I offer dealers the opportunity to evaluate their current situation and determine how they can maximize their efforts. My primary focus in on the secondary market. Specifically, I provide a dealer the chance to implement a solution that works regardless of who is in the seat. However, I will not do that without proper diagnoses of the current situation in the dealership. The first symptom I check for is someone that says, “We just need leads we are good at everything else.”

I trust that these answers are helpful and insightful. I also genuinely appreciate the feedback. Without feedback we would never get better, we would just be status quo. Many Thanks.